Danone Track & Connect – UX/UI Case Study
Track & Connect is Danone’s digital traceability platform that enhances product transparency and builds consumer trust. By utilizing smart packaging, blockchain, and mobile interactions, it redefines family engagement with everyday products. As the lead design partner, we shaped the digital experience from concept to execution, collaborating with Danone’s teams to create a seamless, user-friendly interface. We led the UX and UI design for the mobile interface and QR interaction journey. Our scope also included wireframes, responsive layout design, user testing, and localization for multiple markets.
